The Quick Version: When Marie Antoinette stated, “allow the chips to eat meal,” it might probably currently because she was actually hogging the Michel et Augustin snacks for herself. Youth friends Michel and Augustin found in secondary school, and, whenever they discovered their particular xxx 9-to-5 jobs are unfulfilling, they started a cookie company with a foundation in French pastry. Quickly onward 13 years, therefore the two buddies have practices in France and nyc consequently they are seducing worldwide due to their cookies, pastries, yogurts, mousses, along with other desserts made with easy, pronounceable elements. The duo additionally will teach aspiring bakers that learning the ability of French pastry is attainable through their particular recipe books and entertaining open residence classes. Michel and Augustin’s fantasy is easy: to make the world look and get together over a shared passion for sweets.
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The story of Michel et Augustin started simply enough. Two young men started palling around in middle school and became good contacts. But, as with a lot of adolescent friendships, the two parted methods after graduation to check out their particular pathways.
Michel discovered himself working in finance in nyc, and Augustin was actually doing work in marketing and advertising for Air France. But both shortly became disillusioned because of the 9-to-5 work on the world of business. They reconnected and also the duo devised a wild intend to find out all 1,263 bakeries in France and develop a guide to the greatest confectioneries the united states needed to provide. They composed a manuscript about any of it â their particular very first collaboration!
After doing their unique quest, in 2004, Michel and Augustin aproned-up and set on another adventure: baking in Augustin’s cooking area. Their goal were to generate a line of cookies along with other desserts made out of 100 % natural ingredients and really love. And, after tirelessly evaluating and tasting significantly more than 300 quality recipes, their very first concoction was given birth to: the tiny round butter cookie. Michel et Augustin was given birth to!
The two discovered rapid achievements, and always innovate a lot more delicious productions, instance a decadent yogurt in a container, that has been found just once Michel and Augustin realized their unique valued cow could develop a lot more than butter. They sell their products utilizing the signature “kookiness” and the delight they infuse within their yummy snacks.
Spreading a fascination with French Pastry Around the World
Michel et Augustin is approximately more than just producing a delicious cookie. The organization is bent on attracting from France’s wealthy culinary record generate masterful sweets.
“It’s not about cookies â it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “every little thing we make is linked to French pastry strategies. We now have a truly powerful union with pastry generating as a business enterprise.”
But Lily told you an attraction for and mastery of French pastry is not just set aside for your item builders (they call them the “recipe staff”) at Michel et Augustin. A portion of the businesses kooky society is sharing the passion and expertise of pastry producing therefore every member of the group, in France and Brooklyn, can teach is a French pastry chef and use the national examination (named a “C.A.P.”). That way, everyone can take part in innovating new meals and speak knowledgeably with followers, consumers, and customers.
“weekly in France and once four weeks in ny, our very own Banana Farm (“office”) can become a pastry course in which we are going right on through a traditional curriculum of French pastry and training the official certification,” she mentioned. “no matter if you’re a webpage designer or perhaps in income â the opportunity is urged for many.”
Though Michel et Augustin offers a more expansive line in France, the business sticks into same fundamentals and concepts of production for several services and products.
“finished . all our services and products share is a real focus on taste in order to the constituents,” Lily stated. “We focus on the top quality and ease of the elements, and attempt to maintain ingredient number as pronounceable as is possible.”
This outcomes not just in a tasty decadence, but a delicacy possible feel good about consuming with your significant other.
An accumulation of Treats Perfect for revealing along with your Sweetheart
Thereis only some thing about discussing desserts that starts the afternoon correct or ends up an excellent go out. And Michel et Augustin’s projects happened to be meant for only such events.
“It really is a moment in time of extravagance at the conclusion of a date,” Lily stated. “It is delicious making with clean ingredients, and this makes the moment that much much better. It feels good to enjoy.”
With so many deserving snacks to select from, there is no should select one. While there are numerous even more solutions in France â from candy mousse to decadent yogurts and, needless to say, unique cookies â there are numerous possibilities in america nicely.
Lily was rapid to advise the most wonderful treats supply to or take pleasure in with that significant other.
“our very own popular cookie is our very own 4-Cookie Squares,” she mentioned. “they truly are like little square tarts, are available three flavors, and that can be thus quickly provided. We have Cookie Buttons, which have been hazelnut chocolate processor chip snacks with hazelnut ganache in. They are available in bags of two â one for me personally, one for you!”
For partners whom love their early morning ritual collectively, Lily informed you Puff Palmiers are a gorgeous a.m. choice.
“they’re puff pastry and taste like Elephant Ears,” she stated. “They can be very light and flaky and just the thing for sharing over breakfast with coffee or at beverage time.”
Whether you and your honey tend to be chocoholics or appreciate the fragile butteriness of caramel (or everything in between), Michel et Augustin provides a worthwhile treat for discussing (or sneaking off with for your own personal clandestine cookie event).
Get Involved At the Banana Farm
Michel et Augustin’s viewpoint is that the happiness of sweets is within the sharing. As a result it should be no shock area involvement is big area of the organization’s company mission. Everyone is asked to cease in and chat (and taste snacks) at their unique Banana facilities (practices) in Paris, Lyon, or Brooklyn.
This attitude started in the very beginning for the business and is section of their core. And Lily mentioned this philosophy is actually exemplified into the business’s available houses.
“Right from the start, Michel and Augustin exposed the doorways regarding apartment to neighbors, pals, customers, and passersby, for people to offer all of them comments, to taste snacks, to flavor brand new recipes they were evaluating, also to spend time with these people and talk about whatever were carrying out,” she mentioned. “It is a thing that’s important to united states these days.”
Open home on Banana Farm takes place regarding the first Thursday of any thirty days in France and New York. Lily informed us these occasions provide an easy method for any business to offer to the city by teaching all of them concerning history and techniques of French pastry.
“We invite everyone, family, pals, consumers, and buyers to come share dishes,” she mentioned. “We do style tests, focus groups, and play video games. It is a proper area occasion.”
Not only is it fun and tummy-pleasing to wait, however if you do not have a cookie friend, just imagine all of those other dessert aficionados you could meet in the Banana Farm. After all, if someone else loves Michel et Augustin addresses, you are sure that they have great style, and you will have one thing to connect more than.
Michel et Augustin: focused on Random Acts of Kookiness
In genuine Michel and Augustin kind, the duo started a Random Acts of Kookiness initiative to motivate and please the public. From a tribute to Michael Jackson into the cookie square occasion in addition to their torrid Greek story, Michel and Augustin infuse hilarity and delight into all they do. You can observe exactly why their particular goodies are very addicting â they can be created using natural ingredients and great vibes.
Up subsequent for your company is actually a unique cookbook that aims to aid United States audience among others tackle the intimidation associated with French pastry.
“we are producing a French pastry cookbook for all the United States, and it’s about enjoying these very difficult quality recipes,” Lily said. “we are breaking it down and saying you can do it. When we can, anyone can, and we also’re sharing our very own progress.”
Michel et Augustin can trying introduce the famous chocolate mousse in the usa.
“the dream for the candy mousse is seduce The usa’s tastebuds.”
And, after tasting their cookies and other goodies, the united states is actually without doubt set for a long romance with that mousse.